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In short
Most GA4 implementations miss 15-40% of conversions. Here's why that happens and what it costs you in wasted ad spend.
Articles and long-form thinking for AI-era marketing operations.
Essays, explainers, and frameworks for senior marketers, digital leaders, and operators working across digital signals, privacy, analytics, visibility, AI workflows, and team adoption.
Server-Side GTM Is Not Optional Anymore
In short: Browser-based tracking is dying. Safari kills cookies in 7 days. Ad blockers hit 30% in tech audiences. Here's what to do about it.
Consent Mode V2: What Actually Changed
In short: Google's consent mode update requires action by March 2024. Here's what's real, what's hype, and what you actually need to do.