---
title: "AI-Era Marketing Operations Articles"
url: "https://velacria.com/writing/"
canonical: "https://velacria.com/writing/"
author: "Julien Le Nestour"
description: "Articles and long-form analysis on marketing operating excellence, digital signals, organic visibility, privacy, and AI workflows."
---

## Consent Mode V2: What Actually Changed

Google's consent mode update requires action by March 2024. Here's what's real, what's hype, and what you actually need to do.

## The Real Cost of Broken GA4 Event Tracking

Most GA4 implementations miss 15-40% of conversions. Here's why that happens and what it costs you in wasted ad spend.

## Server-Side GTM Is Not Optional Anymore

Browser-based tracking is dying. Safari kills cookies in 7 days. Ad blockers hit 30% in tech audiences. Here's what to do about it.